Sensor Tower：2022年欧洲旅游应用现状报告（英文版）（34页）.pdf

1、The State of Travel Apps in Europe 2022 An Analysis of Mobile Travel App Market Trends in Europe 2022 Sensor Tower Inc.-All Rights ReservedThe State of Travel Apps in Europe 2022 Introduction This report,which leverages Sensor Towers Store Intelligence and Usage Intelligence data,as well as our Path

2、matics data,explores the Travel app space in Europe.The analysis includes:Download and usage trends from January 2019 through May 2022.Digital ad spend data for selected Travel advertisers and mobile app subcategories.Retention and time spent data for selected Travel apps.The report is broken down i

3、nto four main sections,each including different subcategories:Market Overview:An overview of the main mobile trends for Travel Aggregator&Ancillary Travel Service,Accommodation,Transportation,and Urban apps.Travel Aggregator&Ancillary Travel Service:Apps such as B,which enables users to research and

4、 book travel products and services,including hotels,flights and cars.The Travel Aggregator category is further broken down by the type of focus(Full-Service Travel Aggregators/Online Travel Agencies(OTA),Flight Aggregators,Train Aggregators,Hotel Aggregators,and Long-Distance Bus Travel Aggregators)

5、.Throughout the report,the category is abbreviated as Travel Aggregator for stylistic reasons.Accommodation:Apps that allow users to rent furnished properties on a short-term basis like Airbnb;Hotel brands,such as the Accor Group app;and other types of Accommodation apps such as Center Parcs.Transpo

6、rtation:Apps that cater primarily to non-urban travelers,including Airlines,Trains*(Train companies and apps that show train timetables are included,but Train Aggregators such as Trainline fall under the Travel Aggregator category),Long-Distance Bus,and Car-Hire apps.Some subcategories,such as Navig