AdAge：2023创意自动化白皮书-革新广告制作方式（英文版）（10页）.pdf

1、Sponsor contentIn an industry demanding efficiency and ROI,automating creative processes continues to bea growing needCreative automation:Revolutionizing how ads are made2The Business of BrandsAd AgeJune 2023Custom white paperCreative automation:Revolutionizing how ads are madeWhile AI grabs most of

2、 the headlines(and controversy),automating creative processes continues to be a growing need in an industry demanding efficiency and ROIAutomation promises to transform virtually every industry,including the advertising business,where it has already revolutionized how media is bought and sold.A grow

3、ing number of marketers believe now is the time to also reinvent the process for creating ad campaigns across all formats,from video and the web to e-commerce and social media.Anyone who makes ads for a living is aware of the inherent problem in conforming to the creative processes of the past in ou

4、r digital,increasingly automated age.While technological advancement has reinvented so many other businesses,creating ad campaigns remains hobbled by cumbersome,outmoded procedures,siloed technologies,a host of formats and channels nearly impossible to keep pace with,and disparate teams across a ran

5、ge of disciplines and time zones.The result is that producing a campaign can be unwieldy and time-consuming,not to mention prone to error.Thats bad news for marketers,seeking efficiency and brand consistency through multiple rounds of changes as they aim to expand their presence across a growing glo

6、bal audience of consumers.Creative automationcloud-based software for marketing and creative professionals to remove design repetition tasks for high-volume advertising campaignshas emerged as a solu-tion for many challenges,giving the designers of campaigns more control of the creative process and