TikTok：通过游戏化提升变现效率（2023）（10页）.pdf

1、TikTok?|?Sensor Tower Inc.-?TikTok?TikTok?TikTok?TikTok?TikTok?转?YouTube?2023?TikTok?同?TikTok?TikTok?2?Sensor Tower Inc.-?$0$1B$2BJan-Apr 2018Jan-Apr 2019Jan-Apr 2020Jan-Apr 2021Jan-Apr 2022Jan-Apr 2023?TikTok?同?TikTok?Snapchat?Twitter?Instagram?Facebook?3?TikToK?10%?TikTok?YouTube?YouTube?转?YouTube

2、?TikTok?2023?YouTube?300?YouTube?2023?TikTok?107?TikTok?TikTok?TikTok?TikTok?2023?107?YouTube?1?4?TikTokYouTube+10%YoY+25%YoY+84%YoY-11%YoY+114%YoY+17%YoY+24%YoY+103%YoY+83%YoY+1003%YoY+66%YoY+466%YoY3?Sensor Tower Inc.-?$0$100M$200M$300M$400MJanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctobe

3、rNovemberDecemberTikTok?TikTok?2023?10%?100%?2023?TikTok?23%?500%?TikTok?2023?102%?TikTok?TikTok?TikTok?TikTok?2023?%202020192022202120234?Sensor Tower Inc.-?TikTok?TikTok?PUBG Mobile?TikTok?TikTok?好?TikTok?TikTok?IAP?TikTok?TikTok?TikTok?Android?30?30%40%50%60%Jan-21Mar-21May-21Jul-21Sept-21Nov-21J

4、an-22Mar-22May-22Jul-22Sept-22Nov-22Jan-23Mar-23TikTokCoin MasterPokemon GoClash RoyalePUBG MOBILE5?Sensor Tower Inc.-?Sensor Tower?TikTok?TikTok?2023?30?20?17?TikTok?同?2022?RPD?同?TikTok?IAP?Instagram?TikTok?Instagram?2023?Android?TikTok?2023?Android?0%10%20%30%40%50%Roof RailsPUBG MOBILECoin Master

5、Clash RoyaleSubway SurfersFIFA SoccerAngry Birds Classic 0%10%20%30%6?Sensor Tower Inc.-?PUBG MOBILE?TikTok?PUBG MOBILE?TikTok?TikTok?PUBG MOBILE?MAU?RPD?PUBG MOBILE?TikTok?PUBG Mobile?PUBG Mobile?RPD?PUBG MOBILE?PUBG MOBILE?2023?,Android2023?90?RPD$7.61$19.09?15561000K100K200K300K400K500K600K700K800K900K1M0K50K100K150K200K250K300K350K400K450K500KMAU?PUBG Mobile?RPD?19?RPD?TikTok?PUBG Mobile?7?Sensor Tower Inc.-?同?TikTok?2023?TikTok?TikToK?初?TikToK?TikTok?同?TikTok?8?Sensor Tower Inc.-?Sensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?Sen