ThinkNow：2023年美国非裔消费者对节日庆祝的态度和方式分析报告（第四期）（英文版）（36页）.pdf

1、How America Celebrates Holidays&Traditions:Black Americans2023 Black History Month EditionTotal Market:2000Blacks:500Non-Blacks:1500ThinkNow conducted a nationwide online survey of U.S.adults to understand Black Americans attitudes and behaviors towards celebrations and traditions.Survey MethodField

2、 TimingOnline:ThinkNow Research Omnibus Study 12/1/22-12/13/22MethodologyRegional CoverageNationalScreening Criteria18 to 75+years of ageBase SizeBackground/Methodology2I N D E XCONTENTSCelebration Overview Patriotic HolidaysBlack Civil Rights HolidaysReligious HolidaysThanksgivingHalloween&Dia De L

3、os MuertosNew Years04071317242832.4Celebration overviewCelebration OverviewBase:All RespondentsBlack Americans are more likely than Non-Black Americans to celebrate holidays such as MLK Day,Memorial Day and Labor Day.Holiday celebration rates are similar for the top 5 most celebrated holidays.5Which

4、 of the following holidays/cultural traditions do you typically celebrate each year?82%79%68%67%62%50%45%44%44%83%79%73%70%64%12%35%35%41%ChristmasThanksgivingNew Years EveNew Years4th of JulyMLK DayMemorial DayLabor DayGood Friday(Easter)BlacksNon-BlacksBox indicates significant difference at 95%co

5、nfidence level.Base Sizes:Blacks:500Non-Blacks:150040%39%29%28%24%18%13%10%3%49%7%25%20%25%18%7%7%12%HalloweenJuneteenthVeterans Day Presidents DaySt PatricksDayCinco de MayoMardi GrasIndigenousPeoples DayDia De LosMuertosBlacksNon-BlacksBlack respondents celebrate Juneteenth,Presidents Day,Mardi Gr

6、as,and Indigenous Peoples Day at higher rates than Non-Black respondents.Black Americans are less likely to celebrate Halloween and Dia De Los Muertos.6Which of the following holidays/cultural traditions do you typically celebrate each year?Box indicates significant difference at 95%confidence level