Sensor Tower：2023-2027年移动市场预测报告（英文版）（39页）.pdf

1、2023-2027 Mobile Market ForecastAn Analysis of Mobile App and Digital Advertising Trends.2022 Sensor Tower Inc.-All Rights Reserved 2023 Sensor Tower Inc.-All Rights Reserved|2Executive Summary:HighlightsThe mobile app market in Europe is projected to experience significant growth.The top 10 countri

2、es are expected to see a minimum of 40%growth in consumer spending by 2027,well in excess of global revenue growth.This indicates a thriving market opportunity for businesses and developers in the region.The Entertainment and Photo&Video categories show strong growth prospects over the next five yea

3、rs.The popularity of new entertainment formats,like short-form content on social media and video apps,is driving this growth,with TikTok leading the way with impressive growth of 17%in the past year alone.The mobile app industry is experiencing a dynamic landscape with varying growth trajectories ac

4、ross different markets.India remains a dominant player and is projected to widen its lead further.Brazil is emerging as a promising market with significant growth potential.On the other hand,the United States is facing challenges in the mobile game and entertainment categories,resulting in a project

5、ed slowdown.India is expected to represent approximately 44%of all app installations in Asia by 2027.With its impressive expansion in smartphone usage,the country has established a solid groundwork for continuous growth in mobile app downloads.Projections suggest that Indias app installations will e

6、xceed 38 billion by 2027,showcasing an annual growth rate of 7.3%over the next five years.This optimistic outlook highlights the substantial opportunities that lie ahead in the Indian mobile app market.0510212631 2023 Sensor Tower Inc.-All Rights Reserved|3MARKET OVERVIEW TOP REGIONS TOP MARKETS TOP