Sensor Tower：2022年应用商店优化指导手册（英文版）（57页）.pdf

1、App Store Optimization Playbook by Sensor Tower Understand organic growth best practices to increase search visibility and conversion rates for downloads Sensor Tower Copyright Reserved 20222Privacy has been the top theme for marketers since Apple introduced the App Tracking Transparency(ATT)framewo

2、rk in 2021.Google is working on a similar concept thats“less disruptive”with their Privacy Sandbox.These changes have affected how mobile apps in every industry acquire users.Per Business of Apps,the CPM rate on Facebook has grown 258 percent from$3 in January 2020 to$7.60 in April 2022.This increas

3、ed cost in acquiring users via paid advertising has pushed mobile app marketers to double down on organic acquisition.In this playbook,well use the Sensor Tower platform to find the top organic growth trends to increase your apps visibility in the App Store and Google Play and boost downloads.Well s

4、how how you can experiment with organic optimization,how changes made to an apps title,description,and creatives can jumpstart growth,and the best practices for app store optimization(ASO)so that you increase search visibility and conversions for your app.Using Sensor Tower to build their ASO strate

5、gy,Depop was able to increase Search Visibility by 66%between Q4 2021 and Q2 2022.IntroductionSensor Tower Copyright Reserved 2022301-What is ASO?And Why is it important?-What is ASO -Why is it important 02-How to find and select keywords with the highest potential?-How to find keywords at Sensor To

6、wer -How to grade which keywords to use -Case study:Stumble Guys(for App Store)03-How to optimize an app for App Store?04-How to optimize an app for Google Play?05-Why are app screenshots important and how can they be optimized?Table of ContentsSECTION ONEWhat is ASO?And Why is it Important?Sensor T