亨氏营销：营销攻略：怎样把客户变成粉丝（英文版）（19页）.pdf

1、FROM CUSTOMERS TO ADVOCATESA B2B MARKETERS ROADMAPTO CUSTOMER-LED GROWTHINTRODUCTIONDefined ideal customer profile(ICP)Messaging that resonates Customer-driven content Post-sales stages and customer lifecycle metrics As B2B organizations continue to navigate changes in the market,the need to build e

2、fficientand sustainable processes is growing exponentially.Many of yesterdays methods are nolonger effective.This means organizations must unlock new strategies to achieve revenuegoals.Rather than focusing on what they cant control,organizations should focus on what theycan control their current cus

3、tomers.Today,lead generation alone is not enough.To builda sustainable foundation for success,organizations should tap into the potential ofcustomer-led marketing.Although customer-led growth isnt a new concept,organizations vary in terms of adoption.While 44%of surveyed marketers say theyve seen cu

4、stomer marketing impact higherconversion rates and shorter sales cycles,only 26%say they place as much emphasis ondeveloping customer advocates as they do on creating net-new business opportunities(Forrester).This highlights theres still work to be done.To help you on your journey to implementing cu

5、stomer-led strategies,weve compiled sometips,tricks,and best practices.In this guide,we cover how to ignite efficient growth through:Before we dive in,lets explore the benefits of a customer-centric mindset in uncertaintimes.CONTENTS3564271HOW SOCIAL PROOFINFLUENCES PURCHASINGDECISIONS MANAGING CUST

6、OMER LIFECYCLE STAGES FROMACQUISITION TO EXPANSION WRAPPING IT UP12 CUSTOMERLIFECYCLE METRICSTO TRACK 5 WAYS ICPS INCREASEMARKETING&SALESEFFICIENCY TIPS FOR EFFECTIVEMESSAGING THAT DRIVESRESULTSBENEFITS OF CUSTOMER-LED GROWTH Page358111316182Retaining Existing Customers:During economic downturns,cus