普华永道：2023年全球消费者洞察调研-中国报告（英文版）（55页）.pdf

1、2023 Global Consumer Insights Survey China reportSeizing the Moment:Is your brand strategy ready for Chinas consumption recovery?Contents2023 Global Consumer Insights Survey China report1Foreword2Insights in a snapshot4Exploring the four key aspects of change5Economy61.Chinas economic normalisation

2、and what it means for the consumer market 7Technology172.Harnessing the power of generative AI for retailers and brands 183.Moving beyond the hype of the Metaverse evolution 21Experience234.Pursuit of frictionless consumer experience 245.Exploring supply chain innovations to address customer pain po

3、ints 33Brands356.Brands are charting new growth paths to leverage the normalisation effect367.The ESG price premium gives rise to sustainability as business differentiator44Conclusion and recommendations48About the survey50References51Contact us and Acknowledgements52ForewordEven before the end of C

4、ovid-19 pandemic,the daily routines of Chinese consumers from bustling cities to rural villages had been undergoing constant changes.As China emerges from the pandemic with a refocus on economic recovery,changes are likely to accelerate for the typical Chinese consumer,as they face transformation in

5、 their consumption patterns and habits,from the rise of generative AI,revenge travelling,and changing attitudes towards health,wellness,and sustainability.As we navigate through the course of 2023,both consumers and brands are grappling with powerful internal and external sources of frictions that c

6、an disrupt commerce and undermine customer satisfaction.In fact,67%of CEOs based in the Chinese mainland and Hong Kong believe their business will no longer be economically viable after a decade if they stay on the current path,citing multi-faceted factors impacting profitability,ranging from changi