Ascend2：2023数字营销趋势报告（英文版）（15页）.pdf

1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.DIGITAL MARKETING TRENDS Research Created for Marketers20233.Methodology and Participants4.Introduction5.Top Areas of Focus for 20236.Gauging Success7.Strategic Challenges8.I

2、ntroducing New Tactics9.Changes in Budget10.Changes in Pressure11.Top Complaints with Tech12.The Use of AI13.The Use of ChatGPT14.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,

3、TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please feel free to adapt,copy,distribute and tran

4、smit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To good use!3Ascend2 benchmarks the performanc

5、e of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)2

6、3%B2C(Business-to-Consumer)51%B2B and B2C Equally26%Number of EmployeesMore than 50015%50 to 50023%Fewer than 5062%Primary role in companyOwner/Partner/C-Level55%Vice President/Director/Manager30%Non-Management Professional15%SURVEY RESPONDENTSMETHODOLOGYN=358 Marketing Decision-Makers4With emerging