牛津经济研究院：从机会到影响-评估2022年YouTube在加拿大的经济、社会和文化效益（英文版）（32页）.pdf

1、From Opportunity to ImpactAssessing the economic,societal,and cultural contributions of YouTube in Canada in 202202/32OXFORD ECONOMICSYOUTUBE CANADA IMPACT REPORT 2022ContentsExecutive Summary04How YouTube Creates Economic Impact06How YouTubes Creative Ecosystem Impacts the Wider Economy07Driving th

2、e Creator Economy08Helping Businesses Grow12A Place to Learn16Amplifying Canadian Talent20Driving Cultural Diversity24Index of Statistics28Glossary of Terms30Methodology Q&A3132About Oxford EconomicsSS03/32OXFORD ECONOMICSYOUTUBE CANADA IMPACT REPORT 20220 4/32OXFORD ECONOMICSYOUTUBE CANADA IMPACT R

3、EPORT 2022EXECUTIVE SUMMARYYouTubes Impact in CanadaEvery day,YouTube helps Canadian users to learn new skills,connect with others,and enrich their lives.It also provides a platform for a diverse range of content creators to share their interests and passions with audiences within Canada and beyond,

4、creating opportunities to build new careers and businesses.$2.0B+YouTubes creative ecosystem contributed more than$2.0 billion CAD to Canadas GDP in 2022.35,000+YouTubes creative ecosystem supported more than 35,000 full-time equivalent(FTE)jobs in 2022.5,500+In Canada,over 5,500 channels have more

5、than 100,000 subscribers,an increase of more than 20%,year over year.(a/o December 2022)90%Over 90%of watch time on content produced by channels in Canada comes from outside of Canada.Economic ContributionA Platform for Creators Source:YouTube first-party data as of December 2022.0 5/32OXFORD ECONOM

6、ICSYOUTUBE CANADA IMPACT REPORT 2022A Wealth of BenefitsDriving Cultural DiversityThe diversity of Canadas population is reflected in YouTubes highly diverse content library.The platform enables users to create,share,and experience culture with new audiences and communities across Canada and the wor