eBay Ads：2023年eBay Ads英国站圣诞假日购物季消费趋势报告（英文版）（17页）.pdf

1、Peak season spend trends 2023Unwrapping consumer priorities ahead of the festive season.Contents1.Introduction2.The impact of advertising 3.Cost of living continues to influence Christmas plans4.Thoughtful gifting is thriving 5.Spotlight on:younger shoppers6.The big Christmas getaway 7.The early bir

2、ds vs the eleventh hour enthusiasts8.Conclusion9.Methodology10.About eBay AdsPeak season spend trends 2023.021.Introduction“UK consumers have undoubtedly faced another difficult year,with continued rising prices across the board and economic uncertainty causing financial worries for many.As the cost

3、 of living crisis shows no sign of easing,we explore how this is impacting plans for peak season 2023.Weve combined insights into eBays 20 million shoppers in the UK1 with responses from a survey of over 2,000 UK consumers who celebrate Christmas,to explore what the population is planning to priorit

4、ise this festive season.Alongside selective spending and prioritising value for money when Christmas shopping this year,weve seen an emerging trend of people opting for meaningful over materialistic gifting.And after years of disrupted Christmas plans due to the Coronavirus pandemic,despite money wo

5、es,plans for a Christmas getaway are firmly on many Brits agendas-from UK staycations to chasing some winter sun.As well as outlining consumers plans and priorities for this year and past shopping behaviours across multiple categories,our report includes tangible insights,advertising tips and action

6、able advice to support brands and sellers as they look to connect with consumers in the lead up to the festive season”Upasana Gupta,GM Advertising UK,eBaySource:1.eBay Shop for Change Report July 2022.03Peak season spend trends 2023.2.The impact of advertisingOne of the key findings of this report i