德勤（Deloitte）：2023年假日零售调查报告（英文版）（29页）.pdf

1、 2023 Deloitte holiday retail survey Holiday spirit(and spending)is back Table of 37contents Authors 4Executive summary 5Executive perspectives 6Cheat sheet Spending behavior 18Channel and format preferences 24Consumer behavior Copyright 2023 Deloitte Development LLC.All rights reserved.Authors Nick

2、 Handrinos Vice chairman and US Retail&Consumer Products leader Deloitte Consulting LLP Brian McCarthy Principal Retail,Wholesale&Distribution and Consumer Products Deloitte Consulting LLP Stephen Rogers Executive director Consumer Industry Center Deloitte Services LP Lupine Skelly Retail research l

3、eader Retail,Wholesale&Distribution Consumer Industry Center Deloitte Services LP Kusum Manoj RaimalaniAnalyst Retail,Wholesale&Distribution Consumer Industry Center Deloitte Support Services India Pvt L Copyright 2023 Deloitte Development LLC.All rights reserved.Copyright 2023 Deloitte Development

4、LLC.All rights reserved.As the US economy continues to stave off a recession,it wouldnt have come as a surprise to see consumers pull back on their holiday spending in 2023.In fact,when we checked in with consumers in our annualback-to-school survey,they were cautious about the economy and were skip

5、ping nonessentials to rein in spending.However,our 2023 Deloitte holiday survey results highlight that back-to-school(a commodity event)and holiday(a splurge event)have very different drivers.This holiday season,consumers are steadfast in their intent to live in the moment and make it memorable.They

6、 plan to spend an average of$1,652 this season,surpassing prepandemic figures for the first time.There are several factors at play.Participation levels have been inching up since record lows in 2021;this year,95%of consumers say they plan to purchase during the holiday season.In addition,consumers a