Activate Consulting：2023年顶级技术和媒体发展趋势报告（英文版）（181页）.pdf

1、ACTIVATE TECHNOLOGY&MEDIA OUTLOOK 1Continued 11 Takeaways from the Activate Technology&Media Outlook 2023Time and Attention:User time spent with technology and media jumped during the pandemic by almost an hour,and that level has largely been sustained.More consumer time will lead to new opportuniti

2、es to grow revenues and build new businesses.eCommerce and Marketplaces:By 2026,we forecast that 20%of retail sales in the U.S.will be through eCommerce.The growth will be fueled by large eCommerce players as well as category-focused businesses across all consumer categories.Even high-ticket categor

3、ies such as automotive,jewelry,and furniture will accelerate their move online.A number of consumer trends including interest and adoption of re-commerce,livestream shopping,BNPL(Buy Now,Pay Later),and shopping memberships will be growth accelerators.Video:TikTok will be one of the most disruptive f

4、orces,not only in video but also in messaging,search,and eCommerce.Consumer time in streaming and social video will surpass that of television.The streaming wars will intensify,leading to bundled offerings of streaming services to lower acquisition costs and churn,increased spend on originals,advert

5、ising-supported tiers,and focus on international growth all to drive subscriber growth and profitability.Gaming and Esports:Video gaming is a mainstream behavior appealing to a diverse array of users,from habitual gamers who embrace gaming as a lifestyle to occasional gamers.Habitual Gamers will be

6、the earliest adopters of the Metaverse as they already take advantage of opportunities for immersive activities within games today.NFTs:The consumer use cases for NFTs will move away from speculative investments into more tangible use cases,rooted in community,loyalty,and collecting.We estimate that