Activate Consulting：2018年顶级技术和媒体发展趋势报告（英文版）（140页）.pdf

1、October 17,2017ACTIVATE TECH&MEDIA OUTLOOK 1Welcome to Activates Tech and Media Outlook 2018 2018 will be a pivotal year for technology and media businesses;these are the major forces that will create growth opportunities and reshape companies in the year ahead.Each year,as part of the Wall Street J

2、ournal D.Live Conference,we take a deep dive into some of the major consumer trends,technology innovations,and industry dynamics that will predict what is going to happen next and what it will mean.We are excited to share our third annual Outlook,and hope you will enjoy it for many of its surprising

3、 and unexpected insights.From the trajectory of smart speakers,to the future of reality computing(AR/VR),to the global eCommerce business,weve uncovered key insights and likely trends.There is also an extensive evaluation of the creators who drive billions of web video views,a hard look at the news

4、business,and a view into the likely price wars ahead in streaming video.Forecasts include how consumers will spend their tech and media time,the next wave of internet and media revenues,and the rise of Super Users who will be critical to acquire and retain.On each slide you will find extensive analy

5、sis,drawing on proprietary industry research and large-scale surveys representing the U.S.population.We know youll find the results both provocative and useful,and look forward to a lively discussion.Lets see where tech and media are headed!The Activate Team 2The Most Important Insights for Tech and

6、 Media in 2018$300 Billion in Tech and Media Growth Dollars3There are 31 Hours in a Day7Super Users:A Lot More Time,a Lot More Money12Smart Speaker Battles are about the Great Digital Assistant Wars18Reality Computing:VR/AR Move from Entertainment to the Next Big Computing Platform33Big Influencers