eBay Ads：2023年eBay Ads美国站假日季购物指南（英文版）（14页）.pdf

1、2023 eBay Ads Holiday GuideEvery year,it seems that the holidays come back around just as quickly as they left.Here in the U.S.,fall is quickly approaching,which means the holiday season is top of mind for me both as a consumer,and as a business leader.I know I am not alone,and given the unpredictab

2、ility of the past few years,I imagine many of us are wondering what the next few months will hold.Consumers have exhibited a wide variety of spending behaviors lately,in response to recent trends.For example,the impact of inflation is still top of mind for some,who plan to stretch their budget throu

3、gh finding the best deals during the 2023 holiday season.That said,weve also seen major cultural events such as the Barbie movie and Taylor Swifts The Eras Tour help boost the economy,as enthusiasts and collectors flocked online and to their local shops,exhibiting high willingness to pay and fueling

4、 business growth.Additionally,in the last year,weve experienced notable innovations in AI technology and ecommerce.Here at eBay Ads,AI has been ingrained in our conversations,as we actively work to experiment with and implement advanced AI,to make the advertising experience intuitive and efficient f

5、or both buyers and sellers alike.We also focused on using technology to make shopping and selling online both fun and personalized,with recent innovations like live commerce,AI generated descriptions,and more.These are just a few examples of the increasingly complex and exciting landscape that has b

6、rought us to this years holiday season.To help navigate this environment,eBay Ads is publishing the fourth edition of our eBay Ads Holiday Guide.Within the guide,youll find fresh insights on consumer sentiment around the 2023 holidays,including their search habits,perception of ads,expectations of b