SuperScale：2023好游戏不会消失白皮书（英文版）（19页）.pdf

1、WHITE PAPERUnlocking the full potential of legacy gamesNOVEMBER 20232INTRODUCTIONUnlocking the full potential of video games Keeping good mobile games alive forever has long been an open trade secret in the industry,even through the golden age of hypercasual.Out of the top grossing mobile games in 2

2、022,just two were released this decade,with none released during 2022 itself.Half of them were part of the very same ranking in 2019.In a maturing mobile gaming industry where low-cost and effective marketing is no longer a commercial reality,the business of creating,launching and growing successful

3、 new mobile games has never been more difficult.An inflection point has been reached.A solution has been sitting under the noses of the entire industry:good games that have already been created.Developers and publishers have the opportunity to revisit amazing gaming content,and there is real potenti

4、al to make these good games live longer,and prosper for significantly greater periods of time.SuperScale spoke to more than 500 mobile game developers across the US and UK,delivering insights about key challenges present in contemporary game development.Thats a lot of blood,sweat,tears,and revenue,w

5、hich goes to the wayside as business losses.In this study,we delve into the business and human cost of this untapped potential.The games industry has a clear opportunity to tap into the vast unlocked potential in existing video games.Ivan Trancik CEO and founder of SuperScaleGOOD GAMES DONT DIEWHITE

6、 PAPER NOVEMBER 2023What is Legacy Game Management?The most successful mobile games are supported for years.Theold adage in the industry is that once a game launches,thats when thereal work starts.But while some blockbuster games can last thetest of time,not all titles can match that level of succes