Crayon：竞争计划成熟度的6个层次（英文版）（23页）.pdf

1、The 6 Levels of Compete Program Maturity(and How to Get to Level 6)2|The 6 Levels of Compete Program Maturity(and How to Get to Level 6)03Introduction05Self-assessment:How mature is your compete program?06How to advance to Level 110How to advance to Level 211How to advance to Level 314How to advance

2、 to Level 415How to advance to Level 520How to advance to Level 623ConclusionTable of contents3|The 6 Levels of Compete Program Maturity(and How to Get to Level 6)IntroductionAs the leader of your companys compete program,your ultimate goal is to influence executive decision-making to get pulled int

3、o meetings with senior leaders and present market and competitive intelligence that helps them answer big questions:Should we make an acquisition?In which region should we start selling next?Should we adopt a freemium business model?To use video game terms,influencing executive decision-making is li

4、ke completing the final level.Its what youre working towards from the very beginning.But if youve ever played a video game,you know that,at any given time,youre not focused on completing the final level youre focused on completing the level youre on right now.Because to even reach the final level,yo

5、u must first complete the penultimate level.And to even reach the penultimate level,you must first complete the level that comes before it.In a video game,success is incremental.A small victory leads to a slightly bigger victory,which leads to an even bigger victory and eventually,you win the whole

6、darn thing.Building a compete program from scratch is very similar.One battlecard(your first victory)leads to a library of battlecards(a bigger victory),which leads to a sustained improvement in sales win rates(an even bigger victory).The victories only get bigger from there.The purpose of this guid