Slalom：2020零售业新常态白皮书-零售业需要如何演变（英文版）（12页）.pdf

1、 Beata Rycharski Rupender MalikRetails New NormalHow retail needs to evolve in 2020RETAILS NEW NORMAL:HOW RETAIL NEEDS TO EVOLVE IN 2020|2Retails New Normal TheglobalCOVID-19 pandemic hasalreadyhad a profound and lasting impact onthe retail industry.Seemingly overnight,may retailersclosedphysical st

2、ores,furloughedtheir employees,andrushedtoactivate(or develop)business continuity plans.Aswe enter the stabilization phase retail leadersmay betemptedto wonder whenthings willget back to normal.A better question toask is:how can my organization be betterprepared to reactquicklytoasudden changein mar

3、ket conditions?Things are unlikely toreturnto normal,but is it likely that there will be future events,big and small,that will cause market shifts.Retailers whocanreact quickly,glean necessary insights,and translate those intomaking strategic adjustmentswillgain a competitive advantage.Likewise,an a

4、ccelerated pushto digitize will enable a new level of organizationalagility,cost efficiency,and ability to engage customersin this new age of no contact way of doing business.The current stay-at-home restrictions willend,but consumer sentiment may continue to be influenced by anxiety of public inter

5、action and a preference to buy online.The following are key areas of any retailers business model that need to be evaluated with astrongbias for agility and digital enablementto successfully adapt to a new normal in retail.RETAILS NEW NORMAL:HOW RETAIL NEEDS TO EVOLVE IN 2020|3digital engagementHow

6、can you engage and delight your customers online?People are stuck in their homes and are more plugged into their digital devices than ever looking for inspiration,connection,and entertainment.Their journey may not start with the intent of buying a productretailers need to understand how their custom