impact.com：印尼网红营销终极指南（英文版）（25页）.pdf

1、EbookThe ultimate playbook for influencer marketingin IndonesiaContentsIntroduction:Southeast Asias Behemoth-Indonesia1Understanding the Indonesian market2Identifying and working with your influencers3Creating effective influencer campaigns and measuring success4Ethics and legal considerations5Futur

2、e trends6In our earlier release,The Ultimate Playbook for Influencer Marketing for Southeast Asia,we took a look into the overall growth of influencer marketing in SEA.In this ebook,we focus deeper into influencer marketing for Indonesia;the worlds largest archipelago.Indonesia is the fourth most po

3、pulated country in the world and has the worlds biggest young population.Introduction:Southeast Asias Behemoth-IndonesiaCHAPTER 1237MStatista1 predicts Indonesias social network users will reach 237 million by 2026.1“Internet usage in Indonesia”.https:/ Sourcing for information is the top online act

4、ivity for Indonesians(83.2%),followed by seeking new ideas or inspiration and staying in touch with friends and family.$121BThe digital commerce market volume in Indonesia is projected to grow by USD 121.8 billion in 20274Introduction:Southeast Asias Behemoth-Indonesia(cont)Post-COVID-19,internet us

5、ers have increased by 5.2%since 20221.Indonesians spend a daily average of almost nine hours online2.213MAs of 20233,Indonesia has over 213 million internet users,making it one of the largest internet markets in the world.This digital commerce expansion and socially engaged population create a stron

6、g position for influencer marketing in Indonesia1“Digital 2023”.https:/ tips to boost your influencer marketing ROI in Indonesia”.https:/ Indonesias social media users are under 35 years old;their preferred channels include Instagram,Facebook,and Tiktok.Introduction:Southeast Asias Behemoth-Indonesi