Voices.com：2024年音频趋势报告（英文版）（9页）.pdf

1、012024 Audio Trends Report2024 Audio Trends Report022024 Audio Trends ReportAt a Glance:Audio continues to be a priority in content creation 3AI will be a useful tool in the creative producers workflow 5Authenticity and quality wins over cost and convenience 7Methodology 9About Voices 92024 Audio Tr

2、ends ReportEach year,we publish an Audio Trends Report,showcasing and analyzing the latest trends in content creation,audio,and voice over.After surveying hundreds of clients,and analyzing internal data,its clear that in 2024,audio and voice over continue to be a priority in content creation.2023 sa

3、w generative AI make leaps and bounds in the public space,with these tools becoming widely available and integrated into many platforms.But with AIs ability to replicate human creativity so closely,authenticity and the human element within content creation is now more important than ever.We connecte

4、d with over 1,000 creative producers,freelancers,and in-house marketers to analyze the state of voice over today.In this years Audio Trends Report,well look at the state of audio content in 2023,how AI is helping us create more,and why authenticity in content creation is more important now than ever

5、.032024 Audio Trends ReportOver 40%of marketers expect to increase their voice over and audio budget next year Last year,we predicted that 2023 would be a milestone year for audio advertising and audio content.And it was!From smart home devices like Alexa,voice activated applications like Siri,and t

6、he growth in consumption of audio-focused media like podcasts and audiobooks,we wanted to make our routines and content accessible and convenient,and we wanted to be able to take it on-the-go.This trend can even be seen in the performance of key players in the audio industry.For example,Spotify,the