Heuritech：2022运动服饰与时尚融合的协同作用研究报告（英文版）（75页）.pdf

1、Sportswear x Fashion:An Impactful Synergy25.05.2021Oladimeji OdunsiEditoThe line between fashion and sports has become increasingly blurred.The interest in activewear has shifted into a cultural wellness phenomenon,becoming a staple of fashion history representative of a whole era.Fashion and Sports

2、wear are inherently linked and have influenced each other for over a century.But in an era where lifestyle sells,stakeholders from both sides seem to have come together to broaden their influences.Field giants continue to dominate the field in terms of fashion,but the specialists still hold their pl

3、ace as the expertise within the sector,both fulfilling different consumers needs.The first focuses on creating the next iconic street style sensation while the other continues to provide the highest-technology functional gear.However,the sportswear universe is no longer reserved for field specialist

4、s and giants;luxury players are infiltrating the sector.They are successfully taking their share of the market,offering garments that go beyond functionality and illustrate the high-quality and luxurious style characteristic of these established fashion houses.Does this mean that activewear is setti

5、ng up the trends for fashion to follow and vice versa?There is no question why field specialists seek to collaborate with more emerging designers.The synergy between fashion and sportswear is stronger than ever;it is now a vital strategy for players in the industry to achieve a mix of creative fashi

6、on and functional gear.Leggings are no longer reserved for the yoga mat;they are a personality trait with the power to categorize its wearers within a sub-group.The fashion sector is also flooded with nostalgia.Fashion is cyclical,and what was once on-trend will most likely come back to life in the