YouGov：2023假日购物情绪报告-黑五购物季销售爆冷（英文版）（16页）.pdf

1、Black Friday or Bleak Friday?Living consumer intelligence|Holiday shopping sentiment 2023Black Friday or Bleak Friday?2Black Friday shoppers going cold turkey?Black Friday has traditionally represented the frenzied start of the holiday shopping season.But with the proliferation of online shopping an

2、d extended sale periods,the majority of Americans plan to skip Black Friday this year.Is the frenzy of doorbuster deals and midnight store openings a relic of a bygone era?This report delves into the disparate attitudes of Black Friday shoppers and abandoners,highlighting an emergent cynicism for th

3、e retail experience and value offered.We also leverage YouGov Profiles data to forecast holiday gifting trends and the media consumption habits of those who do plan to participate in Black Friday.Finally,the report provides a quick peek into the 10%of Americans planning to shop Black Friday Deals fo

4、r the first time in 2023.Black Friday 2023 OutlookBlack Friday or Bleak Friday?3Expected participation in Black Friday 202352%of Americans dont plan to shop for Black Friday this year 5%28%24%10%33%YouGov Surveys,October 16-18(N1000)ReturnersIve shopped for Black Friday deals before and will do so a

5、gain this yearNewbiesI havent shopped for Black Friday deals before,but will do so this yearAbandonersIve shopped for Black Friday deals before,but will skip this yearRejectersI havent shopped for Black Friday deals before,and will not do so this yearNot applicableIve never heard of Black FridayIll

6、spend less than beforeIll spend roughly the same amountIll spend more than beforeDont knowBlack Friday or Bleak Friday?4Black Friday 2023 Outlook28%of Black Friday returners spending less.Only 12%say theyll spend more.YouGov Surveys,October 16-18Black Friday returners:“Ive shopped for Black Friday d