Heuritech：2021年春夏亚洲街头风格趋势分析报告（英文版）（33页）.pdf

1、Asia SS21 Trend Report Predictive analytics onmarket and trends dynamicsConsumer segmentationInspirational moodboardsData-Driven Trend ForecastingHow do we build our trend analysis?Analysis scope:The selection of trends is based on the curation of catwalk trends.Chinese and Japanese womens trends co

2、vering all consumer types.Data source:Instagram posts in China and Japan.We analyzed millions of Instagram images to capture the dynamics of trends in both markets.Analysis period:Forecast for Summer 2021 compared to Summer 2020.Technology used:Heuritechs proprietary image recognition technology whi

3、ch recognizes thousands of products and trends in images.Methodology of our trend analysisConsumer Segmentation Most represented categoriesGrowth rateHeuritechs Metrics guideTrend Cluster:FASHION BET,BOLD BET,SAFE BET,STEADY,LAST CALL,MARK DOWN How do we build a trend diagnosis?We monitor the trends

4、 visibility,i.e.the volume of posts in which our AI technology detected the trend.MagnitudeShanghai&Tokyo SS 21Discover the top trends from China and Japan fashion weeksYuhan Wang1.Dave Tacon2.Mikio Sakabe3.Dave Tacon1.RUE AGTHONIS2.HARE3.Hyke4.IhnnMedium BlueIts difficult to go wrong with medium bl

5、ue tones,being one of the most popular colors spotted across Shanghai and Tokyo fashion weeks.This relaxing yet uplifting color can be used on any silhouette,and can be worn monochromatically,as seen at Hyke,or easily paired with other colors.In both China and Japan,this color is expected to experie

6、nce a modest growth by Summer 2021,which is not a surprise considering we saw this shade everywhere,both on the runways and in streetstyle.This color seems to have a wide appeal,especially in Japan where all 3 consumer segments are fond of the color.Trends/CatwalksMedium Blue-Summer 2021Magnitude BI