安永：2023和商业银行业务中的生成式人工智能报告（英文版）（26页）.pdf

1、Prepared forGenerative AI in retail and commercial bankingPage 2Methodology of surveyImplications for retail and commercial banksSurvey highlightsPriority use casesDemographics overviewContentsPage 3To better understand how global retail and commercial banks are exploring and/or implementing GenAI a

2、pplications,EY-Parthenon teams conducted the following survey:Background and methodologyInterest and demand for GenAI*solutions is rising quickly.Retail and commercial banks,as well as SME banking players,are beginning to make significant movements and investments into the space.Methodology of surve

3、yRespondents included global,regional and community banks within the consumer/retail,commercial and small-and-medium enterprise(SME)banking segments.Conducted in July 2023N=151Decision-makers focused on client servicing,marketing,onboarding,product strategy and other investment and technology repres

4、entativesSample decision-maker titles included(but were not restricted to):chief strategy officers,chief technology officers,chief lending officer,head of product development,head of marketing,relationship manager,chief risk officer and other positions in the firm directly related to client servicin

5、g,client investing,client onboarding and risk.Respondents had knowledge of the represented banks GenAI initiatives or direct involvement in teams leading GenAI efforts,with specific expertise in GenAI applications,including ChatGPT,Dall-E,OpenAI and Microsoft Azure.*Generative AI or GenAIPage 4Conte

6、ntsMethodology of surveyImplications for retail and commercial banksSurvey highlightsPriority use casesDemographics overviewPage 5Implications for retail and commercial banksSource:EY-Parthenon HNWI Tokenization Survey(n=251);EY-Parthenon Institutional Investor Tokenization Survey(n=78)1Retail and c