Rival IQ：2024年社交媒体行业基准报告（英文版）（136页）.pdf

1、Industry benchmarks across the most important social media metrics 2024 Social Media Industry Benchmark ReportWere back with a supercharged version of our annual Social Media Industry Benchmark Report.We surveyed thousands of the most engaging brands and companies on social to analyze whats really m

2、aking them so successful.The Benchmarks:Our biggest report ever features the most important metrics from 2023 across 14 top industries:This report has everything you need to measure your social media success against your competitors on Facebook,Twitter,TikTok,and Instagram across these 14 major indu

3、stries.We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2024.As usual,we have channel observations,best post types,Instagram,Twitter,and TikTok hashtags,and more.Now lets get benchmarking.Intro

4、ductionAlcohol Fashion Financial Services Food&BeverageHealth&Beauty Higher Education Home Decor Influencers Media Nonprofits Retail Sports TeamsTech&Software TravelKey takeawaysBrands saw(a little)less organic engagement this year TikTok engagement rates dropped by about 50%this year,but Facebook e

5、ngagement rates actually increased a little,so its not all bad.Posting frequency varied Post frequency increased a little on Instagram and TikTok while decreasing on Facebook and Twitter.Its all about the holiday hashtags Once,again,almost every industry earned top engagement rates from holiday-hash

6、tagged posts.Reels overtook video on Instagram If youre not posting Reels,youre officially missing out on the most engaging post type by rate on the gram.TikTok is(still)topping the charts With a median engagement rate of 2.63%,TikTok still performed better than any other channel by a mile this year