GlobalWebIndex：2019年Q1社交媒体最新趋势旗舰报告(英文版)(33页).pdf

1、FLAGSHIP REPORT 2019 GlobalWebIndexs flagship report on the latest trends in social media Social ContentsIntroduction Key Insights 03 Social Media Engagement 04 Social Media Behaviors 14 Social Entertainment 17 Notes on Methodology 29 More from GlobalWebIndex 31 GlobalWebIndex Social Media Flagship

2、provides the most important insights into the world of social media, from the very latest figures for social media engagement to the key trends within the social space and a comprehensive view of which social platforms are most popular. Among others, this report covers the following topics in detail

3、: How much time per day are digital consumers devoting to social media? How are the behaviors of social media users changing? Which social platforms are most popular (among the total online population and key audiences)? How are consumers using social media to engage with brands? How are social medi

4、a services evolving as content and commerce platforms? Definitions of Engagement GlobalWebIndex defines consumer engagement with social platforms as: Members: People who say they have an account on the platform in question. Visitors/Users: People who say that, within the last month, they have visite

5、d or used a social platforms website or app via any device. Key Insights In Q1 2019, time spent on social media has decreased or stayed the same compared to 2018 data in 20 out of the 45 markets we survey. This is likely a result of many internet users having a better awareness of the time they spen

6、d looking at screens, and the proliferation of digital wellbeing tools. The opportunities for social engagement, at all times of the day and in various locations, have facilitated the evolution of social platforms into entertainment hubs. Its no longer about “social” activities in the purest sense,