Similarweb：2023针对不可预测圣诞季的数据驱动规划指南（英文版）（21页）.pdf

1、State of the Online Food&Grocery Industry 2022|1The Data-Driven Planning Guide for an Unpredictable Holiday SeasonHow to optimize spend in Q4 and beyond2023REPORTPre-Holiday Planning 2023|22023 Trends&Consumer Behavior RetrospectiveDigital consumer buying trends continued to evolve rapidly in 2023 a

2、s consumers further deepened their engagement in shopping online and using new technologies to discover and purchase products.Here are some of the key behaviors and trends that have become apparent in 2023:Consumers are still willing to spend:Consumers are spending on non-essential goods and service

3、s,even during tough economic times and despite rising living costs,inflation,and interest rates.This is evident in the continued growth of Prime Day,in which product views and total revenue increased by 9%and 8%,respectively,compared to the previous year.Consumers are becoming strategic shoppers,exe

4、rcising more caution:They are taking the time to compare prices even on Prime Day deals.Average order value and Average Basket Sizes have suggested that consumers are more price-conscious and are looking for the best deals.This also brings to light the challenge that brands are facing regarding loya

5、lty and retention.Private label brands are gaining ground:Amazon brands represented 8%of all sales in value during Prime Day 2023.Price sensitivity drives consumers to try cheaper alternatives or even dupes rather than brand names because they are interested in value.Brands must prioritize their D2C

6、 channels and memberships to maximize retention and increase loyalty.The rise of social commerce:Social media platforms like Instagram and TikTok played an increasingly important role in the shopping process in 2023.Consumers used these platforms to discover new products,learn about brands,and make