德勤：2024年EMEA地区汽车消费者调研报告（英文版）（28页）.pdf

1、2024 Deloitte Global Automotive Consumer StudyKey Findings:EMEA Focus CountriesFebruary 2024 For more than a decade,Deloitte has been exploring automotive consumer trends impacting a rapidly evolving global mobility ecosystem.Key insights from the Deloitte Global Automotive Consumer Study over the y

2、ears:2010 Overall value ranked as the primary factor when evaluating brands2011“Cockpittechnology”andtheshoppingexperience-leddifferentiators2012 Interest in hybrids driven by cost and convenience,while interest in connectivity centers on safety2014 Shared mobility emerges as an alternative to ownin

3、g a vehicle2017 Interest in full autonomy grows,but consumers want a track record of safety2018 Consumers in many global markets continue to move away from internal combustion engines(ICE)2019 Consumers“pump the brakes”on interest in autonomous vehicles2020 Questions remain regarding consumers willi

4、ngness to pay for advanced technologies2021 Online sales gaining traction,but majority of consumers still want in-person purchase experience2022 Interestinelectrifiedvehicles(EVs)grows,butworriesaboutprice,drivingrange,and charging time remain2023 TheshifttoEVsisprimarilybasedonastrongconsumerpercep

5、tionthatitwillsignificantlyreducevehicleoperatingcosts2024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus CountriesThe Deloitte Global Automotive Consumer Study informs Deloittes point of view on the evolution of mobility,smart cities,connectivity,sustainability,and other matters

6、surrounding the movement of people and goods.2ContentsVehicleelectrification6Future vehicle intentions 13Connectivity 18Vehiclesubscriptions21About the study 242024 Deloitte Global Automotive Consumer Study|Key Findings:EMEA Focus Countries32024 Deloitte Global Automotive Consumer Study|Key Findings