Similarweb：美国消费者数字支出情况 - 情绪和购买行为（英文版）（35页）.pdf

1、Analysis of Consumer Trends in the USSTATE OF CONSUMER SPENDING DIGITAL SPENDINGREPORT 2023CONTENTSExecutive SummaryLooking Ahead 332433345-824-2829-319-23Key StatsAbout SimilarwebMethodology1.Macroeconomic Climate&Consumer Sentiment1.1.Rising interest rates and economic slowdown1.2.Increased financ

2、ial pressure on the consumer 1.3.Consumer sentiment 3.Fashion&Apparel Deep Dive4.Food&Delivery Deep Dive2.New Consumer Behaviors Adopted In Light of Inflation2.1.Macro outlook2.2.More affordable alternatives Dupes White&Private Labels Organic vs.Non-Organic2.3.Secondhand shopping2.4.Alternative fina

3、ncing Buy Now,Pay Later2.5.Avoid buying altogether Postponing purchases Areas of economic slow-down Renting vs.buying3DIGITAL SPENDING REPORT 2023EXECUTIVE SUMMARYIns Durand Senior Market Insights ManagerJust as COVID-19 brought societal change,the pre-recession state the US economy currently faces

4、is shifting purchase behaviors and rearing new consumer trends.A Similarweb Q1 2023 State of Spending survey,87%of US consumers have stated that inflation is the main reason for a decrease in extra spending,leading to fewer purchases.1 What does all this mean for retailers and CPG brands today?While

5、 many have finally adjusted their businesses to the post-COVID reality,were entering another monumental shift in online behavior.Consumers are still shopping online,but what they prioritize as necessities has changed dramatically.Despite a 6%year-over-year(YoY)decrease in online purchases in the las

6、t 6 months leading up to April 2023,some retail market segments like fashion,auto parts,and beauty are poised to capture rising consumer demand.2 On the other hand,as food prices surge,digital players in the meal kits,restaurant,and food delivery fields experienced the most significant drop.New tren