名创优品MINISO（MNSO）2024财年第一季度业绩发布会PPT「NYSE」（英文版）（22页）.pdf

1、Investor PresentationNov 2023Quarterly Updates3HighlightsMINISOStores6,115MINISO Storesin China3,802YoY819QoQ324YoY533QoQ198YoY286QoQ126Our overall performanceonce again reached new heightsMINISO store numbersurpassed 6,000 for the first timeRevenue3,791YoY 36.7%QoQ 16.6%Gross margin41.8%2022Q3 35.7

2、%2023Q2 39.8%in RMB millionMINISO Storesin overseas2,313Adj net profit642.0YoY 53.8%QoQ 12.4%in RMB millionHistorical HighGross profit1,584YoY 60.2%QoQ 22.2%in RMB millionHistorical High4MINISO China:High Quality GrowthGMV per store of the first 10 months of CY2023 in line with expectation at the ye

3、ar beginningCompared with 2019 85%Compared with 2021 100%GMVper storeYoY+22%GMVper storeYoY+11%Average ordernumberYoY+17%Average transaction valueYoY+3%Sep Quarter of 2023Offline store GMVYoY41%Oct of 2023Offline store GMVYoY40%5MINISO China:Daily Sales per Store Trend on a Weekly Basis QTD6.25-7.01

4、7.02-7.087.09-7.157.16-7.227.23-7.297.30-8.058.06-8.128.13-8.198.20-8.268.27-9.029.03-9.099.10-9.169.17-9.239.24-9.3010.01-10.0710.08-10.1410.15-10.2110.22-10.2810.29-11.04 11.05-11.11202320196MINISO Overseas Continued to Grow at a High Speedin RMB millionSep Quarter2022Jun Quarter2023Sep Quarter202

5、3YoYQoQRevenue9201,1151,29541%16%-Distributor markets606(66%)609(55%)703(54%)16%15%-Directly operated markets314(34%)506(45%)592(46%)89%17%GMV by Markets1,9482,4032,87948%20%-Distributor markets1,5241,7472,11439%21%-Directly operated markets42465676580%17%Daily GMV per Storein RMB thousand12.0313.57

6、15.3027%13%Average Store Number2,0002,1592,25013%4%7MINISO Overseas:Store&GMVSep Quarter 2023StoreGMV(in RMB million)Revenue(in RMB million)NumberPercent（%）YoYVolumePercent（%）YoYVolumePercent（%）YoYOverseas Stores2,3132862,87948%1,29541%-Directly operated markets67829%111765 27%80%592 46%89%-Distribu