Whiskystats：2023年度威士忌洞察报告（英文版）（41页）.pdf

1、Has Whisky Become a Buyers Market?Whiskystats Insights Report 2023A buyers market is created by market conditions that favour buyers over sellers.Anything that increases the urgency of sellers to sell,or decreases the urgency of buyers to buy,contributes to a buyers market.2Whiskystats Insights Repo

2、rt 2023ContentsEXECUTIVE SUMMARY2023s Key Facts and Takeaways Page 062023 BRAND SPOTLIGHTSTracking Individual Brands is Essential Page 11WHISKYS SECONDARY MARKET VALUENot a Record Auction Year Page 20BUYING AT A DISCOUNTThe Retail-Auction Price Gap Page 262023 BRAND COMPARISONHow Whisky Brands Diffe

3、r Page 32Whiskystats strives to provide the most accurate and comprehensive whisky data possible.Our team continuously updates the database with emerging whisky information,adding historical price points for completeness and accuracy.As a result,some figures in this report may differ from earlier pu

4、blications.123453Whiskystats Insights Report 20234Whiskystats Insights Report 2023Have you noticed that bottles of whisky you used to see flying off retail shelves are now gathering dust?You are not alone.The whisky market is shifting,and data from 2023 reveals some surprising trends.It can be a cha

5、llenge to crack the code of the whisky market.Here are our three keys.First,online ratings and reviews are a window into evolving consumer prefer-ences.Second,retail price and availability tracking help to identify whisky releases that fall short of market expectations.Finally,auction results are th

6、e time-tested measure of market value.At Whiskystats,we use these naviga-tional tools to help you steer through the whisky market.As an independent market observerneither owned nor funded by any distillery group,whisky-adjacent agency,or related concernwe can provide unbiased clarity to benefit the