融文&Totem：2024年全球化品牌地域分布分析报告（英文版）（65页）.pdf

1、2024CHINESE BRANDS GOING GLOBALGEOGRAPHIC ANALYSISGEOGRAPHIC ANALYSIS OF CHINAS GLOBAL BRANDS Building on Totems 2024“Chinese brands going global”report,Meltwater and Totem collaborated on this detailed geographic analysis.The aim of this report is to take a deeper look into where and how Chinese br

2、ands are growing onto the international stage.Leveraging Meltwaters global data system,we pulled data on the 100 top ranked Chinese brands,across seven geographic regions(continents)and over 170 countries,to understand(1)where and how Chinese brands are succeeding,(2)how local consumers are respondi

3、ng to Chinese brands(eg.Sentiment and preferences),(3)what media and influencers are most effective per region/country,(4)what topics,themes,interests are most effective for engagement,and(5)case studies for what successful Chinese brands are doing to build into each region.ABOUT THIS REPORTMay 2024

4、XTOTEMS 2024 RANKING OF CHINAS GLOBAL BRANDSGlobal Data Powered by:CHINAS GLOBAL BRANDSTHE TOP 100METHODOLOGYTHE TOP 100Industry reports,listings,leading brands by category.Requirements for Consideration of Brands;(1)Headquartered in China,(2)Has a Website,Official Account on at least one major digi

5、tal channel(eg.Amazon,Facebook).(3)Is a consumer,retail brand.Excluded from this list are;Media brands(eg.TikTok,Tencent);IT&game companies(eg.37Games);and service companies(eg.Air China,Bank of China),654BRANDSTOTAL SAMPLE SET1251BRANDSWebsite,Social Media&Ecommerce Data,June 2023.Ecommerce Sites:A

6、mazon,AliExpress,Lazada,Shopee,Mercado Libre,Rakuten,Ebay,Jumia,DH Gate,Banggood,Ebay,and other online sales channels(Walmart etc)Social Media:Facebook,Instagram,Youtube,Pinterest,Tiktok.Web Traffic Data:Similar WebDIGITAL DATA AUDIT2100BRANDSBrand Score=Web Traffic(40%)+Social Media(60%)Mass ecomme