Shopify：2019全球商务状态报告（英文版）(23页).pdf

1、Shopifys State of Commerce Report JUNE 2019 Over the last year, the retail industry has experienced tremendous disruption and with these changes, both merchants and their customers have found new opportunities. In its first State of Commerce Report, Shopify found that online storefronts represent ov

2、er 80% of sales and over 62 million buyers have bought from the same store twice. Shopify has continued its global growth with more than 820,000 merchants on the platform in over 175 countries, with new insights on whats driving commerce and buying behavior around the world. At Shopify, our ecosyste

3、m consists of a variety of merchants, some selling services, selling goods or selling both. Shopify found that our merchants report selling a variety of goods: Physical goods dominate with over 80%, 2% selling services only, 13% are hybrid (goods + services), 3% other.* *Merchant country examined: G

4、lobal *This data is based on Shopifys Merchant Survey Methodology This report is based on: 1. A subsection of global sales data on Shopify from April 2018 to April 2019. 2. An online global survey of 3,832 Shopify merchants in March 2019. 3. Quantitative and qualitative research on consumers in Cana

5、da and the United States in December 2018, including interviews and an online survey of 2,653 consumers. Trend Trackers Hesitant to provide personal information, make the least amount of money, least likely to spend money, yet they are impulsive and they strongly prefer to buy in-store, even after d

6、oing their research online. Savvy Searchers Comfortable with using digital tools and prefer to research product options online and need a lot of information before making a purchase decision. They have high expectations in the quality of their purchases. Engaged Explorers Like to buy new things and