尼尔森IQ：2024年Z世代消费报告（英文版）（33页）.pdf

1、1 2 Gen Z,or as its spending habits and patterns will show Spend Z,is the generation to track today and for years to come.Almost 25%of the population,Gen Zers are a global force set to bring the most money to the consumer spending class by 2030.If youre going to grow with Gen Z,youre going to need a

2、 full view of whats now and whats next.3 05 Introduction Spend Z:Gen Z Changes Everything 07 Gen Z Decoded The Weight of Gen Z What Else Makes Gen Z Unique?What Values Matter Most to Gen Z?HowGenZsRealitiesandPerceptionsInfluencePurchase13 Gen Z Spending Priorities Near-Term Snapshot(0-2 Years)What

3、is Gen Z buying?Whats fueling Gen Z purchase behaviors?Mid-Term Outlook(2-10 Years)New life stages and their impact Must-have products for Gen Z Long-Term Perspectives(10+Years)26 Five Strategic Considerations GenZInfluenceonPrivateLabelGrowth GenZersSphereofInfluenceonHouseholdPurchases Gen Z Purch

4、ase Patterns vs.Other Generations Must-Leverage Marketing Channels Securing Lifelong Brand Loyalty32 The Big Takeaway for Brands and RetailersTable of ContentsClick on the contents to navigate 4 Thank you for the opportunity to share Spend Z:A Global Report with you.We know that,like Gen Z,your atte

5、ntion is pulled in multiple directions.Were confident that this first-of-its kind report,a collaborative effort between NielsenIQ,GfK,and World Data Lab(WDL),will be well worth your time.While you might think you know Gen Z or as its spending habits will show,“Spend Z”our comprehensive analysis reve

6、als that theres much to learn about this growing consumer cohort.With their spending power projected to grow to an estimated$12T by 2030,Gen Z will have a significant influence on the products manufacturers and retailers sell in the near future,while emerging as a critical and largely untapped lever