Infillion：2024广告主的体育迷广告营销指南-媒体、技术及人口趋势（英文版）（39页）.pdf

1、THE NEW SPORTS FANThe Media,Tech,and Demographic Trends that Advertisers Need to Know to Reach Sports Audiences TodayThe Changing Nature of the Sports FanMeet the New Sports FansUnderdogs RisingStreaming ShowdownsConstant ContentFandom 360Winning Sports Fans with the Infillion Playbook01084252681830

2、CONTENTSSports fans have always been a coveted audience for advertisers.Viewers are famously engaged and deliver the rapt attention that brands crave,and brands sponsoring teams or games can get a goodwill boost from supporters.One study after another has shown that sports fans are more likely to pa

3、y attention to commercials,that they look favorably upon brands that sponsor their home teams,and that this receptivity is growing rather than shrinking.Besides,for years,sports had stayed relatively analog as the rest of the world went digital,which meant that brands could stick to tried-and-true t

4、actics.The Super Bowl still drew the enormous,multi-demographic,linear TV audiences that advertisers craved,and its high-impact commercial spots continued to command both enormous media spend and peak consumer attention.Broadcast and cable channels maintained a strong hold on the rights to air profe

5、ssional leagues and championships.THE CHANGING NATURE OF THE SPORTS FANThe New Sports Fan45Infillion is an advertising technology company that is built for the connected,always-on consumer.Were also an expert at reaching sports fans,from our InStadium digital billboards,to our TrueX interactive stre

6、aming ad packages that can amplify a campaign around a major sporting event,to first-party targeting so precise that it can reach people who frequent golf courses or who use popular fantasy apps.Our past research has shown that consumers now live in an era of“constant consideration,”one in which the