Infillion：消费者定义流媒体的未来已来：新广告模式规则及广告商机遇（2022）（英文版）（18页）.pdf

1、THE CONSUMER-DEFINEDFUTURE OF STREAMINGIS HEREThe rules for new ad models and the opportunities for advertisersCONTENTSIntroductionMethodologyAbout InfillionKey FindingsConclusionHello,Do I Have Your Attention?What are the factors that impact attention metrics and where should advertisers lean in wh

2、en it comes to delivering a more engaging experience?Give the Consumers What They WantWhat could the future of AVOD look like and how do consumers feel about future concepts now?Adding the Personal TouchWhat types of personal information are consumers open to sharing and how can brands take advantag

3、e?0112021403151607INTRODUCTIONHowever,as consumer behaviors changed with increased time spent streaming video,so too have streaming service models.Ad-supported video(AVOD)is now becoming the hot new trend-even among SVOD services which have historically been opposed to advertising.Consumers are now

4、in the drivers seat,and the rising costs and growing number of streaming competitors mean consumers are hesitant to add new services as they look for cheaper options.This is where the advantage of the AVOD business models comes into play.Not only does this benefit providers,but it offers advertisers

5、 an engaging platform to bring their message front and center.Over the past 15 years of growth,subscription video on demand(SVOD)models have become an undeniable global mainstay,igniting fierce competition among providers.However,this doesnt come without its challenges.The current ad experience can

6、feel disjointed,uncurated and impersonal,making it that much more important to deliver an experience that values consumers time,attention,and privacy.This proprietary study,commissioned by Infillion,explores how AVOD can evolve by becoming more relevant,personalized,and interactive.Whats holding up