YouGov：2024年美国奢侈品大繁荣研究报告（英文版）（22页）.pdf

1、Exploring the rise of the luxury goods consumer in the US.Living consumer intelligence| N I T E D S T A T E SThe US luxury boomUS luxury trend report 20242Exploring Americas luxury liftGet in touchDespite rising inflation,Americas appetite for luxury goods has increased dramatically over the past fo

2、ur years.Which luxury goods categories are driving the most appeal,and how does purchase behavior vary across different age groups?What motivates Americans to buy luxury goods,and which occasions inspire luxury spending?This report delves into the appetite for luxury spending over the last four year

3、s,as well as a deep dive into the luxury buyers of tomorrow.US luxury trend report 20243Get in touchThe insights in this report are drawn from YouGov Profiles and YouGov BrandIndex.YouGov Profiles is an ever-growing source of living consumer data,with 2 million+data variables from YouGovs 27+million

4、 global panel members.YouGov Profiles is a 52-week dataset,with data collected continuously and updated weekly.Unless otherwise specified,insights in this analysis reflect a 52-week moving average,and as such should be interpreted directionally.The datasets used for this report include:2021-Profiles

5、+USA 2021-02-142022-Profiles+USA 2022-02-202023-Profiles+USA 2023-02-192024-Profiles+USA 2024-02-18Luxury buyers are defined as Americans who reported buying luxury goods for themselves or someone else in past 12 months.Future luxury buyers are defined as Americans who say they are likely to buy lux

6、ury goods in next 12 months.Brand rankings are based on the data from our always-on brand tracker,YouGov BrandIndex,which measures 2,000+brands across 16 vital brand health metrics.This report features two sets of rankings,highlighting brands the highest percentage of luxury buyers have recently pur