Optimove：2024年消费者夏季购物报告（英文版）（20页）.pdf

1、Optimove Insights:2024 Consumer Summer Shopping RCopyright 2024,Optimove Inc.All rights reserved.InsightsResearch Online,Purchase In-Store(ROPIS)Confirmed as the Standard for Shopping BehaviorsJune 2024The Optimove 2024 Consumer Summer Shopping Report2The Optimove 2024 Consumer Summer Shopping Repor

2、t offers a comprehensive analysis of the current trends and behaviors shaping consumer shopping habits in the United States,particularly regarding summer shopping.The survey underscores a significant shift toward a blend of Research Online and In-Store Purchasing(ROPIS),confirming it as the default

3、shopping approach for many.The Optimove 2024 Consumer Summer Shopping Report highlights overall evolving shopping behaviors.Gen Z and Millennials have been drivers in cementing ROPIS as the standard for shopping used by all generations.In this dynamic retail environment,consumers are increasingly sa

4、vvy,and ROPIS is driven by a desire for quality and value.Shoppers exhibit a strong preference for personalized,value-driven interactions with brands.Most consumers often check prices online while shopping in-store,underscoring the necessity for retailers to develop robust omnichannel capabilities t

5、o seamlessly blend online and physical retail.Quality remains the paramount concern when making purchases,with consumers ranking it over price.This highlights the need for brands to maintain high standards in their offerings.Retailers that have yet to adapt to these trends by enhancing their omnicha

6、nnel strategies and recognizing the growing preference for digital payment options will need to do so,as it is crucial for retailers aiming to meet modern consumers evolving needs and expectations.Executive SummaryThe Optimove 2024 Consumer Summer Shopping Report3A.Gen Z:Digital Natives Pioneering D