Bazaarvoice：2024年法国购物者偏好报告-消费者期望的线上线下最佳购物体验（英文版）（15页）.pdf

1、SHOPPERPREFERENCEREPORTFRANCE EDITIONThe shopping experiences consumers expect in 2024Understanding what motivates French consumers to purchaseis crucial for any brand or marketer,as these consumers haveunique shopping behaviors.Unlike people in other countries,the French love the in-personshopping

2、experience at brick-and-mortar stores.But get thiseven though they dig the physical stores,they still wantintegrated online/offline retail action,too.This information comes from Bazaarvoices survey ofover 1,017 French shoppers,with at least 411participants in the 18-44 age range.The reportcompares t

3、hese trends on a global scale to provide aclearer perspective on consumer behavior.For instance,French consumers are strongly interested in high-quality,informative product videos produced by brands.Additionally,combining user-generated content with tutorialvideos from real people is highly effectiv

4、e.Another interestingfact about French shoppers is that they are surprisinglyreceptive to store-brand products compared to consumers inother countries.Use these insights in the report to successfully navigate theFrench consumer market.SHOPPER PREFERENCE REPORT|FRANCE EDITION 2024 BAZAARVOICE,INC.2On

5、line and in-store dynamicsWhile the return to office seems more prevalent,there needs to be a clear consensus on whether this has shifted spending patternsback towards physical retail stores versus online shopping.Consumers are roughly equally divided on whether their return to theoffice has increas

6、ed their spending at physical stores rather than online shopping.3SHOPPER PREFERENCE REPORT|FRANCE EDITION 2024 BAZAARVOICE,INC.Have you returned to a physical office for apercentage of your work week in 2023?Has your return to work led to you spendingin physical stores instead of online?Yes 64.9%Ye