M+R：2024年非营利组织电子邮件营销基准报告（英文版）（44页）.pdf

1、225 players20-25 min4Section NameTABLE OF CONTENTSThe Game is AfootOpening Moves:Key FindingsHow to Play3511STARTFundraisingAdvertisingEmail MessagingSocial MediaMobile MessagingWebsite PerformanceBenchmarks:The Game13452959396782GAME ONParticipantsGlossary7479EXPANSION PACKGUESS WHO YOUR M+R BENCHM

2、ARKS GAME MAKERSWe have more resources,advice,tools,and other fun stuff waiting for you at .Find out more about working at M+R and join our crew at ARE M+RAND WE ARE NOT PLAYING AROUNDWe believe that the nonprofits we work for are essential to advancing the cause of justice,alleviating suffering,and

3、 solving the greatest challenges we face.We bring experience,talent,and unshakeable dedication to our clients through fundraising and supporter engagement,movement building and issue advocacy,and message and brand development.2Section Name*THE GAME IS A FOOTNOTEPlay the M+R Benchmarks Mystery Game!W

4、in fabulous prizes!Impress your friends?We couldnt very well make a board-game-themed Benchmarks and not invite you to have a little fun with it.Step 1:Hidden throughout this introduction are the names of five of the suspects from the board game Clue(thats Cluedo for our UK friends).Identify the mis

5、sing suspect,and youll have your culprit.Step 2:There are a bunch of Clue weapons lying around here somewhere,too.One is missing thats your weapon.Step 3:Identify the classic Clue location where it all happened.You can solve the mystery without leaving this page but if you read the M+R Benchmarks St

6、udy carefully youll encounter a well-defined hint or two before the end.Think youve got it all figured out?Email us at with your answer(it should look something like“It was culprit with the weapon in the location.”),and if youre right well send you a prize!(If you are not right we will probably give