优兴咨询（Universum）：2024年雇主品牌报告 （英文版）（26页）.pdf

1、Employer BrandingNOW 2024A survey of over 800 talent leaders shows how best-in-class global companies are redefining recruiting and hiring practices to compete in a fast-changing world.Survey Field PeriodTotal RespondentsFebruary 2024-April 2024This includes:Includes 876 talent leaders from 50 count

2、ries.876Talent Leader Survey RespondentsIndustriesresponses from small-to medium-sized enterprises with fewer than 1,000 employees(SMEs)responses from organizations with 1,000 to 10,000 employees(Large)responses from organizations with more than 10,000 employees(Very Large)Countries3550274269324The

3、WMAE CohortThis data represents the responses from 52 of the 90 Worlds Most Attractive Employers(WMAEs).Universum,one of the worlds leading Employer Branding companies,surveyed 876 talent leaders from 50 countries between February 27 and April 19,2024.The aim was to gather insights about current emp

4、loyer branding practices as well as to learn from the Worlds Most Attractive Employers(WMAEs).Why follow the WMAEs?The Worlds Most Attractive Employers(WMAEs)are 90 organizations that have been identified as the most attractive employers across 9 leading global economies:Brazil,Canada,China,France,G

5、ermany,India,Italy,the UK,and the US.To be named a WMAE,companies need to rank among the top employers in at least 5 of these 9 major economies in the eyes of those who participate in Universums global student survey.In this Employer Branding NOW study,we have highlighted the employer branding strat

6、egies of the most attractive global employers to understand what they do differently and what other organizations can do to emulate their best practices.Trends Worth Watching014Trends Worth WatchingChallenging hiring environment persistsOver half(54%)of talent leaders expect the hiring environment t