增强定位和激活：利用可操作的情报为您的营销策略提供动力.pdf

1、Supercharge Targeting and Activation:Sr Director,Solutions ConsultingSeth HarrisLeveraging Actionable Intelligence to Power Your Marketing Strategies1 2024 TransUnion LLC All Rights ReservedAgenda2024 US Financial Services SummitThe data challenge around customer acquisition1AgendaIntroducing TruAud

2、ience Consumer Insights2Applying the solution3 2024 TransUnion LLC All Rights ReservedKey takeaways42 2024 TransUnion LLC All Rights Reserved3Financial institutions must shift strategies to appeal to younger consumers to ensure longevitySource:1.Consumer Pulse Q4 2023();2.Insider Intelligence.US Ban

3、king Consumer Habits 2023-Insider Intelligence Trends,Forecasts&Statistics().44%of Gen Z plan to expand credit within this year1Over half of Gen Z would go directly to a trusted brand when choosing a new banking product2The journey to conversion and banking desires differ from their older counterpar

4、ts 2024 TransUnion LLC All Rights ReservedFragmentation and extensive data sources cause many organizations to struggle to effectively understand and use their dataWebsiteSalesAttitudinalDemographicsCRM dataSurveyPartner data 2024 TransUnion LLC All Rights Reserved4Support your strategic marketing d

5、ecisions with TruAudience Consumer Insights5 2024 TransUnion LLC All Rights Reserved 2024 TransUnion LLC All Rights ReservedWhat makes for good segmentation?GOODOnly third-party dataGood option for segmenting and testing potential audiences.However,does not provide any sort of competitive differenti

6、ation or connect to existing customer behaviors.BETTEROnly first-party dataAbility to segment based on what has been successful for your business already and use that to inform strategies.However,it does not combat multifaceted consumers or acquiring consumers who have not interacted with your brand