艾意凯咨询（L.E.K.）：2024年美国鞋服品牌热度指数报告（英文版）（23页）.pdf

1、SPECIAL REPORT2024 US Footwear and Apparel Brand Heat Index2 L.E.K.ConsultingSPECIAL REPORTContentsAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that reshape the tra

2、jectory of our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia-Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial businesses and

3、 private equity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2024 L.E.K.Consulting LLCAbout the Brand Heat Index.3Footwear.5Athletic footwear.6Ca

4、sual footwear.8Outdoor/rugged footwear.10Dress footwear.11Apparel.13Athletic clothing.14Casual clothing.16Outdoor clothing.17Dress clothing.18Conclusion.21About the Authors.22SPECIAL REPORTAbout the Brand Heat IndexEach generation has unique perspectives on the brands they desire and the factors tha

5、t are most important to them in making brand purchase decisions.L.E.K.Consultings third annual Brand Heat Index reveals which brands are gaining popularity(i.e.,increasing their brand“heat”)across major product categories in womens and mens footwear and apparel,and it uniquely identifies how“brand h

6、eat”differs by generational cohort.The insight provided by the Brand Heat Index is intended to bring a more nuanced view to brand trajectory and what drives it,which should ultimately enhance strategic decision-making.The Brand Heat Index is based on a survey of nearly 4,000 U.S.consumers between th