必盛PeopleSearch：2024消费品行业人才市场趋势报告（英文版）（28页）.pdf

1、MARKET TALENTTRENDS IN CHINACONSUMER INDUSTRY202402CONTENTSKeywords of 2024 Localisation Cross Industry Collaboration Strategic Acquisition Wellness Focused Chinese Beauty Brands on the RiseChannels Analysis Online platforms Offline channelsTalent Market Current Job Market Jobs in High Demand Salary

2、 GuideConsumer Industry-Market Talent Trends in ChinaContents03LOCALISATIONAPPOINTING LOCAL EXECUTIVESAs the global marketplace continues to evolve,more companies are recognizingthe importance and the benefits of forming localised teams in China.Manymultinational corporations have chosen local execu

3、tives to lead their initiativesin the region.These teams possess extensive understanding of local culture,consumerbehaviors,and market dynamics,enabling companies to seize opportunitiesquickly and effectively.Additionally,local personnel can foster stronger relationships with domesticcustomers,partn

4、ers,and government agencies,establishing a solid groundworkfor the companys expansion in China.KEYWORDS OF 2024Consumer Industry-Market Talent Trends in ChinaKeywords of 2024BUILDING LOCAL BRANDPernod Ricards launch of The Chuan in December 2023 marked a significantmilestone in localising their bran

5、d in China,exemplifying a growing trend amonginternational brands to adapt to local markets.This ambitious venture included alandmark 1 billion yuan investment in The Chuan Malt Whisky Distillery,blendingadvanced technology with prized local water sources to create a distinctive maltwhisky that enca

6、psulates the essence of China.More than a whisky,The Chuanreflects Pernod Ricards deep respect for tradition,seamless economic integration,and dedication to sustainable growth in the region.MNCs R&D Innovation Centers in ChinaINVESTING IN REGIONAL R&D CENTERSCompanyR&D Innovation CenterYear of Estab