CreatorIQ：2024年20世纪20年代（至今）最具影响力的网红营销趋势报告（英文版）（23页）.pdf

1、The TopInfluencer Marketing Trends of the 20s(So Far)Thats when CreatorIQ kicked off our annual Influencer Marketing Trends report.The Creator Economy Hasnt Been the Same Since 2020.Every year since,weve kept you posted on the state of the industry,covering the top marketing priorities and roadblock

2、s,which marketing strategies moved the needle,the latest social media platform trends,and more.In this report,we track how influencer marketing has evolved during the past three years,what hasnt changed,and what your brand needs to know right now.Additionally,this report covers:Which brands dominate

3、d online conversation over the last several years Which brands experienced the greatest YoY growth How industries from beauty to technology fared from 2020-2023 Which trends will predict growth over the next several yearsUnderstanding where the creator economy has been provides insights on where its

4、 going next.Read this report to find out how growing enterprises like yours can remain adaptable as the market continues to evolve.The Top Influencer Marketing Trends|2The single greatest shift in the creator marketing space from 2020-2023 was the sophistication of the industry,which was in turn fue

5、led by the professionalization of creators.Brands treated creators as serious partners,offering select creators compensation and creative control.The result?Creators evolved from a nice-to-have channel to publishing partners capable of powering business outcomes.From Influencers to Publishing Powerh

6、ousesThe vast majority of creator content remains unsponsored.However,over the past three years marketers have become more targeted in their methods for using unsponsored content to determine which creators should become sponsored partners.Back in 2020,marketers would gift products to creators,hopin