智利樱桃在中国的出口促销活动为未来创造价值.pdf

1、Chilean Cherries Export Promotions in ChinaBuilding Value into the FutureClaudia SolerExecutive Director/Chilean Cherry CommitteIndex01 Summary of Past Season02 Challenges Moving Forward03 The Chinese Consumer04 Looking into the FutureChilean Cherries Export Promotions in China Building Value into t

2、he FutureSummary ofPast Season01.Chilean Cherries Export Promotions in China Building Value into the FutureChina market represented 91%of total Chilean cherries exportedChilean Cherries Export Promotions in China Building Value into the FutureEurope1%Latin Amrica2%North America4%Far East94%Total Exp

3、orts:414.014 tons(-0,3%)China Exports:376.367 tons(+3,3%)026.25052.50078.750105.0004142434445464748495051521234567891011Real 23/24Ajustado 23/24Chilean Cherries Export Promotions in China Building Value into the FutureWholesale market price was generally stable1.Start of season with concern for qual

4、ity and volumeGood performance observed as the season progressed allowed initial concerns to be reversed2.Good logistics in transportation,speed in ports and good movement in wholesale markets3.Good fruit movement,with relatively stable prices4.Successful season with positive returns6.5.Sale of medi

5、um and late season fruit with good size,volume and qualityChilean Cherries Export Promotions in China Building Value into the FutureSummary of the SeasonJD.com/Douyin/Xianfeng/Qupai fruitChilean Cherries Export Promotions in China Building Value into the FutureFeedback from China Trade“What is your

6、view on the past season in terms of price and quality?”23/24-7%-1%+26%+1%17%-52%US$3,4 MM-20%Sales focusCreativeResearchTrade MarketingSocial Media Online Promotions Off Line Promotion PR-11%23%3%21%36%4%6%7%Chilean Cherries Export Promotions in China Building Value into the Future20%decrease in Chi