优兴咨询：2024雇主品牌的不利因素与机遇研究报告（英文版）（28页）.pdf

1、1Employer BrandHeadwinds&OpportunitiesWhats the state of the talent market according to students and professionals?What are the best ways for employers to drive performance in the face of economic uncertainty?New research from Universum points the way.2Universum,a global Employer Branding agency,sur

2、veys university students and professionals each year to understand attitudes about careers,employers,and work life.For this study,we surveyed 1,314 students and professionals in 11 countries during January and February 2023 to determine the severity of the current downturn,its impact on job seeking,

3、and the actions employers should take to achieve positions of strength in a challenging economy.About the ResearchEmployer Brand:Headwinds&Opportunities -About the Research(1314 respondents)Demographics51,2%0,6%FemaleI prefer not sayOtherNon-binaryMale0,5%1,4%46,3%58,4%41,5%0,2%FemaleMaleNon-binary2

4、BrazilIndiaCanadaMexicoChinaUKFranceUSGermanySwedenItalyStudentsProfessionals3StudentsProfessionalsOther academic degreePhDMBAMastersBachelors57%54%35%35%3%5%6%2%2%0.5%ProfessionalsEmployer Brand:Headwinds&Opportunities -About the Research3Employer Brand:Headwinds&Opportunities -About the ResearchSt

5、udentsProfessionalsOther academic degreePhDMBAMastersBachelors57%54%35%35%3%5%6%2%2%0.5%DegreeMain field of studyBusiness/EconomicsEngineeringNaturalSciencesLawITSocial Sciences/HumanitiesHealth/Medicine27%21%12%9%20%4%9%24%20%15%7%19%6%10%Age30-35years26-29years24-25years22-23years20-21years16-19ye

6、ars11%23%25%10%18%17%15%35%36%8%1%4Table of ContentsMixed SignalsTalent RestlessnessThe Great PivotFutureproofing the EVPSummary45MixedSignalsBoth students and young professionals report theyve been strongly impacted by the downturn,but the talent outlook isnt as gloomy as one might expect.56How muc