Sensor Tower：2024年3A游戏广告市场状况报告（46页）.pdf

1、?A?Sensor Tower Inc.-All Rights Reserved|?A?2023?2023?PC/?2023?PC/?Pathmatics?Sensor Tower?Pathmatics?技?Sensor Tower Inc.-All Rights Reserved|?Pathmatics?技?同?Sensor Tower Inc.-All Rights Reserved|?2023?PC/?50%?2002?20%?2023?IV?创?III?2023?S?IP?IP?创?III?2011?IV?2012?III?IV?创?III?创?II?2022?创?3?2011?PC/

2、?OG?Grand Theft Auto?Riot?2022?PC/?2023?3A?PC/?VS?2023年PC/主机游戏广告支出前十榜单?IV?创?III?Grand Theft Auto?US$13MUS$14MUS$15MUS$16MUS$19MUS$23MUS$25MUS$26MUS$33MUS$57MEpic Games Warner Bros.Games Activision Blizzard Activision Blizzard Microsoft Activision Blizzard Electronic Arts Ubisoft Riot Games TakeTwo I

3、nteractive?Sensor Tower Inc.-All Rights Reserved|?灵?择?IP?IV?创?III?2023?PC/?2023年最畅销10款PC/主机游戏的广告投放量（统计周期：首发前30天至首发后30天）?创?III?24?2?IV?1?EA Sports FC?US$8MUS$3MUS$14MUS$4MUS$16MUS$2MUS$4MUS$1MUS$13MUS$28MWarner Bros.Games Activision Blizzard Electronic Arts Sony Interactive Entertainment Nintendo Act

4、ivision Blizzard Warner Bros.Games Electronic Arts Electronic Arts Bethesda Softworks IP?Facebook?YouTubeNFLFacebook?OTT?Facebook?YouTube?YouTubeFIFProTikTok?IPOTT?PC/?Circana?Sensor Tower Inc.-All Rights Reserved|?YouTube?PC/?Facebook?PC/?TikTok?Instagram?2022?Facebook?TikTok?Instagram?YouTube?Twit

5、ch?6%?Twitch?Snapchat?Pinterest?X?5%?5%?4%?Netflix?Hulu?Peacock?OTT?YouTube?PC/?YouTubeFacebookTikTokInstagram?OTT4%5%5%6%11%12%23%35%2023?6?2023年PC/主机游戏广告支出渠道分布?Sensor Tower Inc.-All Rights Reserved|?2023?IV?创?III?PC/?Epic Games?EA?24?EA Sports FC?FIFA?2023?PC/?Activision Blizzard,Inc.Epic Games,In

6、c.Electronic Arts Inc.MicrosoftUbisoft EntertainmentWarner Bros GamesNintendoTake-Two Interactive SoftwareSony Interactive EntertainmentTencentUS$21MUS$24MUS$29MUS$30MUS$39MUS$44MUS$47MUS$63MUS$65MUS$79M2023年美国PC/主机游戏广告支出排行榜?Sensor Tower Inc.-All Rights Reserved|2023?|?|?Sensor Tower Inc.-All Rights