SEMrush：2024美国和英国旅游模式研究报告（英文版）（10页）.pdf

1、Study:Travel Patterns in USand UK Reveal SurprisingShifts2024-05-29In an era marked by changing travel behaviors andevolving consumer interests,recent data fromSemrush offers an illuminating snapshot of howtravelers in the US and the UK plan their getaways.The study,tracking the most popular travel-

2、relatedsearch terms and website traffic over the past 16months from January 2023 to April 2024,revealssurprising trends and significant shifts in destinationpreferences.US Travel Trends:Shifting Sands and Emerging HotspotsThe Resilient Appeal of Las VegasLas Vegas continues to shine as a top travel

3、destination.Despiteoverall stability in travel searches over the last 12 months fromJanuary 2023 to April 2024,with a modest-4.1%decrease in totalsearch volume,hotels in Las Vegas maintained an average of364,000 monthly searches,peaking at 450,000 in January 2023.Thissustained popularity underscores

4、 Las Vegass enduring appeal,bolstered by its vibrant entertainment scene.Chicagos Summer SurgeChicago emerged as another travel hotspot,particularly during thesummer.The search term hotels in Chicago experienced an 82.8%increase from January 2023 to April 2024,peaking at 301,000searches in the summe

5、r months.This spike aligns with the citysbustling summer festival season,drawing tourists eager toexperience Chicagos cultural and recreational offerings.DownloadimageThe Decline of Miami and San DiegoNot all destinations fared well.Miami,traditionally a favored getaway,saw a notable decline.Searche

6、s for hotels in Miami dropped by4.3%in 2024,despite peaking at 368,000 searches in March and April2023.This decline could be attributed to economic pressures orshifting traveler preferences toward less crowded destinations.Similarly,San Diego witnessed an 18.2%drop in searches for hotelsin San Diego