YouGov：2023年美国环境友好型游戏玩家报告（英文版）（37页）.pdf

1、Living consumer intelligence|U N I T E D S T A T E SSpending forsustainabilityGreen Gamers:Green Gamers Report2A hot-button opportunity As of August 2023,more than 36%of Americans say they play at least an hour of video games on a console or computer every week.Within this group,62%say theyThis audi

2、ence has more disposable income than the average American,listens to podcasts and trusts sponsorships of their favorite esports teams and players.Dont mind paying more for products that are good forthe environment.”Our report explores this group of Green Gamers:of Americans who play console or compu

3、ter games for at least an hour per week and who dont mind paying more for green products.21%3PauseThis report focuses exclusivelyon console/PC gamers.To learn more about the 42%of Americans who play mobile games for at least hour per week,check out YouGovs US Mobile Gaming Report 2023.3Green Gamers

4、ReportTime spent playing console/PC games weekly Green Gamers Report4Grouping gamersOf the 36%of Americans who play an hour or more of console/PC games weekly,62%dont mind paying more for products good for the environmentHours per weekGen PopNone44%Less than an hour17%1-4 hours25%More than 14 hours1

5、1%Dont know3%I dont mind paying more for products that are good forthe environment 8%23%17%12%40%Tend to disagreeTend to agreeDefinitely disagreeNeither agree nor disagreeDefinitely agreeAmong the 36%of Americans who play 1+hour of console/PC games weeklyYouGov Profiles,August 2023 Young ladsand dad

6、s Green Gamers skew young,male&toward having kids at homeYouGov Profiles,August 2023 Green Gamers Report5Demographics37%of green gamers have children living at home(vs 29%of gen pop)AgeGreen GamersGen Pop 18-29 37%20%30-44 37%27%45-64 18%33%65+8%21%62%MaleGenderFemale38%Green light to spendYouGov Pr